EXHIBITION NAME | SIAL
PLACE | PARIS, FRANCE
Dorot is a kibbutz company in the northern Negev famous as a producer of spices and garlic as well as other food products. Meidar showcased Dorot by using images that conveyed the core values of the company and its business, explaining its contribution to the contemporary cuisine in a sophisticated way. Those images reflected the feel and smell of herbs. Meidar used an columns for the booth infrastructure and red and white for the design in order to attract a curious audience and communicate a powerful message of technological progress and finding solutions that are out of the ordinary.