EXHIBITION NAME | ENVIRONMENTAL EXHIBITION
PLACE | TEL AVIV, ISRAEL
ESC is a government company that deals with all kinds of the hazardous waste, providing a wide range of environmental protection solutions and services to industries, research institutes, laboratories and businesses. In cooperation with the company Tabib, ESC disposes of nuclear toxic waste and promotes recycling of automotive and non-environmentally friendly products such as oil filters, motor oil, and lighting fixtures. The booth was designed around an abstract sculpture reminiscent of a vehicle. An oil filter was designed in the form of a large circle containing the marketing messages. To emphasize the environmental protection element, the sculpture was surrounded by live plants and flowers. Since both ESC and Tabib were in the same booth, Meidar made the distinction by using graphic design with a different color scheme and tailored marketing messages for each company while at the same time communicating their joint activities (recycling automotive spare parts).