EXHIBITION NAME | COSMOPROF
PLACE | BOLOGNA, ITALY
The Israel Export Institute exhibited with a national pavilion at the world’s biggest cosmetics exhibitions (COSMOPROF) in Bologna, Italy. Meidar was hired to create a look and feel that would represent Israel as an innovating trailblazer promoting technology and innovation in cosmetics. Meidar designed the Israeli pavilion with a central upper lighting element in the pavilion, running throughout the pavilion over 24 meters. Since this project involved several companies, Meidar was responsible for project management to coordinate the needs and requirements of each of the exhibitors without limiting or compromising. The pavilion was designed to represent a cluster of companies as well as to allow each company to showcase its own brand.