EXHIBITION NAME | TEXPROCESS
PLACE | FRANKFURT, GERMANY
Optitex exhibited at Texprocess where it launched its new branding. Optitex makes its mark in the global textile industry by providing digital software solutions for state-of-the-art pattern design, simulation and process optimization. Meidar designed a booth that presents Optitex as a high-tech company providing unique software for fashion industry which is considered to be traditional and categorized as manufacturing. The booth communicated the new brand and company values such as business transparency. The clean design concept was both simple and sophisticated. The new logo was four meters high and stood in the middle of the booth, making it a unique and compelling eye catcher. The open design also attracted a lot of booth traffic from both individual visitors and large fashion houses such as Prada, Roberto Cavalli, and Diesel. The use of graphic messages, unique lighting and colorful graphics communicated the new branding perfectly.