Clients / Shemen PLAM 2013



Founded at the beginning of the twentieth century, Shemen is a well-established traditional producer of vegetable and olive oils as well as related cooking products. Meidar designed a booth that strengthened the brand by presenting the company and its products as enabling an appealing culinary experience. The design triggered sensory stimuli relating to flavors that connects the eye-catching foods with the hearts and minds of the consumers. Meidar’s design not only used graphic elements to target different target audiences, but also created a colorful, warm and inviting environment. The booth made a distinction between the unique and innovative products that were presented at the front, and the older products presented at the back of the booth.