EXHIBITION NAME | KIND UND JUGEND
PLACE | COLOGNE, GERMANY
Simple Parenting is a visionary company committed to improving and simplifying the lives of parents and their babies by introducing innovative products and solutions, including an automobile carrier for babies – Doona. The company’s products are based on sophisticated industrial design for babies. The booth had to present Simple Parenting as a pioneering company. Meidar designed a booth that bridges the existing with a futuristic world. The center of the booth was designed to draw the visitor’s eye to the products by combining internal lighting with innovative product displays. The visitor was taken on a journey through graphics that told the story of human evolution and development.