Clients / TANDA IFA 2012



Tanda specializes in aesthetic cosmetic products. For its booth at IFA in Berlin, Germany it asked Meidar to create a look and feel that would combine top-notch aesthetics with a striking look that explained why the company is one step ahead of everyone else. Meidar created a booth using architectural elements and a combination of different types of lighting. Due to the small booth size, the wall was movable to enable dynamic changes of its layout during the event. The booth and seating area featured strong and meaningful graphics that communicated the messaging. The combination of aesthetics and clean design was created by the bold use of black and white.