Clients / tiny love k&j 2013

EXHIBITION NAME | KIND UND JUGEND

PLACE | COLOGNE, GERMANY

Tiny Love, part of the Canadian Dorel Group, is a world leader in designing and

manufacturing soft developmental toys. Tiny Love wanted the booth to have a sense of

openness, transparency and lightness. The booth structure consisted of a stiff frame

with stretched soft and semi-transparent fabrics that had to feature the company’s

marketing messages as well as photographs reflecting the strong bond between parents

and infants. Meidar created a booth with an airy structure that was soft in nature and the

result of a personalized approach combined with creative thinking. The booth design

featured rounded lines, clean white appearance, graphic and architectural elements that

displayed new products.