EXHIBITION NAME | IFA
PLACE | BERLIN, GERMANY
Travel Blue is a world leader in travel accessories. Meidar designed its booth in such a way that it connected with the business customer by also showing how end users experience the brand and its products. The booth was made from natural materials and resembled duty-free shops at airports and seaports. Images were used to illustrate the company’s life style philosophy by communicating the freedom and convenience the use of the company’s products provide.