EXHIBITION NAME | RBTE
PLACE | LONDON, UK
Zooz is start-up offering an online payments ecosystem with increased payment flexibility and reduced processing fees. The company decided to participate in the international Retail Business Technology Exhibition (RBTE) in London, UK. Meidar had to design a booth that would create interest in the company’s products by using innovative visual stimuli to attract booth visitors. Meidar’s design was clean, minimalistic and as precise as possible using unique lighting and a clever play of light and shadow and fonts. Zooz wanted the booth to reflect its marketing strategy by showing how its products enable safe digital money transfer over the Internet. Meidar used three-dimensional components and lighting to create a three-dimensional graphic design without using conspicuous and vivid colors. The lean look radiated strong brand visibility and evoked a sense of security and stability.